Silence is golden?

We've started the prelim to the research and it's not going well. The silence is deafening. We were forewarned about this by the MD, but we thought perhaps this was an over cautious projection. Wrong! Maybe out copy sucks (this is possible), but we think its a bit more subtle and complex than that. How do champion, what appears to be a disparate collection of individuals the only commonality their cultural and general ethnicity? Maybe you don't, maybe we have to take a different tack a "build the field and they will come" approach?

Our MD had this to say:

"It's disappointing, especially given all the hard work and effort that the guys have already invested. But I can't say it surprises me. The British-Chinese diaspora doesn't just cover the geographical aspect, it also touches on the subtle internal specifics and dynamics of the Chinese. I think the years of neglect and overall small statistical numbers on the "ethnic" tables have only served to re-enforce an attitude of laissez-faire on both sides of the fence. This in itself is a finding. We will basically be starting from scratch. We will be defining the research parameters - scary but at the same time very, very exciting and a huge responsibility."

So operation plot the British-Chinese arts professional commences in earnest and it's gonna be a long, long journey!

@ctors Business
finding your voice